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The History of KFI Radio Advertising



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KFI AM is Los Angeles's most well-known radio station. It broadcasts at approximately 640 AM. It is heard across most of western North America, including Arizona as well as Nevada. It broadcasts news and talks during the day. It is a top-40 music station during the evening. KFI provides shows for national syndication, aside from local programming.

KFI, the flagship station for the Los Angeles Dodgers in the 1960s was KFI. It aired every Dodgers game throughout the 1970s. KFI became the primary source for war news in Los Angeles after World War II. It also carried NBC's weekend broadcast service.

KFI began playing adult Top 40 music in mid-1970s. You will also find aggressive coverage of local sports on the program, including popular disk jockeys. Dave Diamond was the evening host. Bob Shannon survived the change, and later worked as a film acting coach in Los Angeles.

"The Swingin’ years" was a national syndicated television show that ran for 25 consecutive years. Chuck Cecil hosted it from 1956 until the early 1970s. Before it moved to KKJZ in Long Beach, it aired on KFI.


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KFI changed from a top 40 format to a news- and talk station in the late 1970s. Scott Ellsworth's program "Scott's Place", featured jazz music. Ted Rall and Charlie Fox were also present.

Lohman & Barkley were a morning duo. They also did live call-in shows. Casey Bartholomew was a board operator and wrote many popular "updates." Tim Kelly was a contributor to The Bill Handel Program.


KFI is also a pioneer in the Emergency Alert System Western U.S., providing play-byplay broadcasts and support to other stations across the Southwest. Its transmitter is located in La Mirada, California. It has switched off HD signal since August 12, 2015.

KFI offers an iHeartRadio internet streaming service. One national syndicated talk program is available, as well as two local programs. All hosts are Southern Californians. Some of radio's most prominent personalities have been featured on the station.

KFI's lineup has changed a lot in the past decade. Many of the stations' old hosts have moved on. Some of the old hosts have returned. Neil Saavedra has been appointed marketing director. Mike Nolan is now the marketing director.


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KFI also added new programs. Mike Nolan returned to KFI and KOST 103.5 after a long hiatus as an aviation subject matter expert. He is also the host of the Jesus Christ Show on Sundays.

On the day of KFI's 50th anniversary, it featured interviews with former NBC Radio personalities. Ev Kelly and Tim, as well as Mark Thompson from the "Swingin’ Years", were among the guests. Tom Leykis, a host of a politically-oriented "combatradio" program, was among the guests. Dave Hull (host of a weekly radio talk show) joined the lineup in 2013.

KFI's 50th Anniversary celebration was held at a radio station in Burbank, CA. Cox Broadcasting acquired KFI for $15million. This was the biggest ever payment for a radio station.


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FAQ

Why not use social media advertising for your business?

Social Media Marketing (SMM) allows you to reach customers where they are - on social networks such as Facebook, Twitter, LinkedIn, YouTube, Google+, etc. You can also target certain groups on these networks with keywords.

Because this advertising method costs less online than traditional methods, it's more cost-effective. It allows you build strong relationships between your potential and existing clients.

It's easy to start using social media to promote your business. All you need is a computer or smartphone and access to the Internet.


What is affiliate marketing?

Affiliate marketing is an online model that allows you to earn commissions for referring customers to other websites. The product owner pays you for each person who buys from you.

Affiliate marketing is based on referrals. For people to purchase from your site, they don't need anything extra. All you need to do is refer them to the website.

You can make money without doing any hard selling at all. It's easy to sell just as much as it is to purchase.

An affiliate account can be created in minutes.

The more people you refer, the more commission you will receive.

There are two types.

  1. Affiliates who have their website owned by them
  2. Affiliates working for companies offering products or services.


How can I choose my target audience

Begin by talking to yourself and people close to you. If you don’t know where or how to start, ask yourself "Whom are I trying to reach?"

These are some questions to ask yourself: Who is the most influential person in my industry? What are their daily problems? Who are my top-ranking people? You can find them online.

Start at the beginning of your business. Why did your start? What problem did you solve for yourself, and how did you do it?

These answers will allow you to determine who your ideal customers are. These answers will help you understand your ideal clients and what motivates them to buy from you.

Look at your competitors' sites and social media pages for clues as to who they cater.

Once you have identified your target customer, you need to decide the best channel to reach them. An example: If you provide services to realty agents, you may create an informational website for home buyers.

If you provide software to small businesses, you could develop a blog targeting those companies' owners.

You could also create a Facebook account for teens if you sell clothing. Or if you're a restaurant owner, you could set up a Twitter account for parents looking for kid-friendly places to eat.

The important thing is that you have many options for getting your message across.


What is branding?

Branding is how you communicate who you are and what you stand for. It is how people remember your name.

Branding is all about creating an identity that makes your company memorable. A brand does not only include a logo, but includes everything that you look like and how your voice is used by employees.

Because customers know exactly what they are getting, strong brands help them feel confident in purchasing from you. Customers feel confident in choosing your products to those of their competitors.

A good example of a well-branded company is Apple. Apple is a globally recognized brand because of its beautiful design, high-quality product lines, and friendly customer service.

Apple's brand has become synonymous with technology. People think of Apple whenever they see a computer or smartphone.

It is a good idea to create a brand prior to starting a new company. This will give your brand a personality.


What is the best way to learn about television advertising?

Television advertising can reach a lot of people quickly and is very effective. It was also extremely expensive. It can still be very powerful if used correctly.

Although there are many types of TV ads available, they all share certain characteristics. When planning any TV ad, the first thing you should do is ensure that it fits within its category. If you're running a product commercial, don't try to run a lifestyle commercial as a product commercial. Your message should remain consistent throughout the campaign.

The second thing to remember is that the best time to air your ads is during prime-time hours. This is because the majority of viewers will watch TV while they relax in front a set. They should be able to concentrate on what you are saying.

Finally, just because you've a lot of money doesn't mean you'll get great results. The opposite may actually be true. A University of California study found that commercials broadcast during popular shows had a lower chance of selling products than those broadcast during less-popular shows. It is important to do the right thing if your TV advertising budget is large.


What should you know about internet marketing?

Internet advertising is an important part of any business strategy today. It allows companies to reach potential customers at low costs. There are many options for internet advertising. Some are free, while others require payment.

There are many other ways to advertise online. Each method has its pros and cons.


What is an advertisement buyer?

An advertiser buys advertising space on TV, radio, print media, etc.

Advertisers pay for the time their message appears.

They don't necessarily want the best ad, but they are more interested in what is most effective at reaching their target audience.

An advertiser might have information specific to their potential customers such as age and gender, marital status or occupation, hobbies, interests, income, etc.

Advertisers can use these data to determine the best medium for them. Direct mail might be more effective with older customers, for example.

Advertisers also look at the competition. Advertisers might place their ads near similar businesses if they see them.

Advertisers should also consider how much money they have available and how long it takes to use it.



Statistics

  • Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
  • Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
  • It's 100% reliant on your website traffic. (quicksprout.com)
  • Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)



External Links

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How To

How to make Sponsored Ads on Facebook

Facebook is one of most-used social networking sites. There are approximately 1.79 billion monthly active users in the world. The number is increasing every day.

Facebook is free but you must pay to reach your audience. Paid advertising options include promoted posts and banners.

Login to an app you already have registered. Click "Create New App" if you don't have an app already registered. then follow these steps:

  1. Click "Add Platform" under the Apps section.
  2. Click on "Advertising" and then click Continue.
  3. Complete the form, and then submit it.
  4. After approval you will receive a ClientID and Secret key. You will need to copy them.
  5. Add the keys to the appropriate fields.
  6. Enter the name of your campaign and select the currency.
  7. Click "Begin Campaign"
  8. Follow these steps until you see the first banner. Next, copy the URL to return to your Facebook Page.
  9. Paste the code into the box provided by Facebook.
  10. Hit "Save Changes"
  11. Your ad needs to be now live
  12. Repeat steps 10-12 for each banner you would like to make.
  13. Click "Continue" when you're done.
  14. Make sure you complete the final step before creating your adgroup.
  15. Once you're done, click on "View All Ads", to view all of your campaigns.
  16. To delete any ads click on the "Remove Ads” button next to each individual ad.
  17. If you don't see any results after running your campaign you should double-check that you followed the instructions correctly.
  18. Be sure to verify the date range of your campaigns.
  19. Set your budget accordingly.
  20. You can save your changes.
  21. Before clicking "Submit", review the settings of your campaign.
  22. Your ads will appear on your timeline when you wait.
  23. Bravo for a job well done!
  24. Let's take a look at some ways to improve your results.






The History of KFI Radio Advertising