outdoor advertising

The Outdoor Advertising Association of America

By Bob Thomas 16 April, 2023 2 mins read

The National Trade Association for Out-of-Home Media Industry is the Outdoor Advertising Association of America. Founded in 1891, it serves as a passionate advocate and a progressive thought leader that protects, unites and advances the interests of OOH advertising. Its members are media companies, suppliers, agencies, ad technology providers, and advertisers that make up more than 90 per cent of the industry’s overall revenue in America.

OAAA governs industry members standards for digital and static outside-of-home ads. They cover all media types and types including billboards (street furniture), transit and place-based) It offers educational programs and information on OOH standards, government regulations and marketing innovations.

About the OAAA

The Outdoor Advertising Association of America (OAAA), was established as a non-profit organization in 1891. It is a national trade association that represents and supports the outdoor advertising industry by focusing on legislation, marketing, product improvement, new technologies and industry unity. OAAA members include plant operators, suppliers, associates and others from the entire country and overseas.

Information about outdoor advertising

The out-of-home media industry is one of the most enduring, lucrative and regulated in the world. It is a key component of the economy, and an integral part in local communities. It's a powerful tool for increasing brand awareness, customer loyalty, product promotion, and other purposes.

It has been a vital source of employment and economic growth throughout the country. Its members annually donate over $500 million to different charities.

About the legislative unit of the OAAA

The OAAA's legislative section works in partnership with local, state, and federal governments to encourage responsible growth of outdoor advertising. It also advocates for the industry in Congress, on Congressional committees, and at the Federal Communications Commission.

About the OBIE Award

The OBIE awards recognizes excellence in creative out-of–home advertising. It is presented annually by the OAAA.

Marketing division of the OAAA

The marketing division of the OAAA serves as the voice of the OOH industry. Its mission, is to increase OOH advertising effectiveness and awareness. It is the OOH marketing authority and offers resources, education and insight to media planners and ad agencies.

About the OAAA’s media school

The Media School of the Outdoor Advertising Association of America (OAAA) offers a variety of workshops and seminars to help planners and media buyers maximize their out-of-home advertising investment. The courses range from digital strategy to ad-tech.

Information about the OAAA's recognition and awards programmes

The OBIE Awards celebrate the creative work of outdoor advertisers, suppliers and agencies. It is the highest award in OOH advertising, and the only national award recognizing creative excellence in OOH advertising.

Information about the OAAA’s research and data platforms

OOH has been a pioneer in using cutting-edge technology for its marketing programs. The OAAA's OAX platform provides an integrated unified solution that connects brands with targeted audiences in real-time, delivering data-driven strategies and campaigns that deliver maximum ROI.

FAQ

What are the basics of television advertising?

Television advertising has the potential to reach large audiences at once. It was also very expensive. It is powerful, however, if it is used well.

Although there are many kinds of TV ads to choose from, all share the same characteristics. Planning any TV ad should start with ensuring it fits in its category. It is not a good idea to try and run a lifestyle TV commercial while running a product or service commercial. Your message should stay consistent throughout the campaign.

It is important to remember that ads are best aired during prime-time. This is because the majority of viewers will watch TV while they relax in front a set. You want them to be relaxed enough to focus on your words.

You don't have to be rich to achieve great results. It may be the reverse. A study conducted by the University of California found that commercials aired during popular shows were less likely to sell products than those aired during unpopular shows. If you spend a lot of money advertising on TV, make sure it's done right.

How can I select my target audience?

Begin with you and your closest friends. Ask yourself "Who am I trying reach?" if you aren't sure where to start.

Ask yourself these questions: Who do you consider the most influential in your industry? What are the problems they face daily? Who are the smartest people in my industry? Where can they be found online?

Take a look back at how you started your company. What motivated you to start your business? What problem did you solve for yourself, and how did you do it?

These answers will help to identify your ideal clients. These answers will help you understand your ideal clients and what motivates them to buy from you.

To get clues about who they cater to, you can also check out your competitors' social media pages and websites.

Once you've identified your target customers, you'll need to decide which channel(s) to use to reach them. If your company offers services to real estate agents you might make a website that targets home buyers.

A blog could be created if your software is offered to small businesses.

A Facebook page could be created for clothing sellers. Or if you're a restaurant owner, you could set up a Twitter account for parents looking for kid-friendly places to eat.

This is the point: There are many ways to communicate your message.

What are the basics of internet advertising?

Internet advertising is a key part of any business strategy. It helps companies reach potential customers at a low cost. There are many options for internet advertising. Some advertising is free and others are paid.

There are several options for advertising on the internet. These include banner ads, pop-up advertisements, search engine optimization (SEO), PPC (pay-per-click) advertisements, social media and mobile marketing. Each method has its pros and cons.

What is branding?

Your brand is the way you express who you are and what your stand for. It is how people will remember your name when they hear it.

Branding is about creating a memorable brand identity for your company. A brand does not only include a logo, but includes everything that you look like and how your voice is used by employees.

Because customers know exactly what they are getting, strong brands help them feel confident in purchasing from you. They also feel more confident choosing your products than those from competitors.

Apple is a great example of a brand-named company. Its brand is known worldwide for its sleek design, high-quality products, and customer support.

Apple's name has become synonymous for technology. Apple is the brand people think of whenever they see a smartphone or computer.

It is a good idea to create a brand prior to starting a new company. This will give your brand a personality.

How much does it cost for social media advertising?

It is important to know that advertising on social media platforms is not free if you decide to do this route. You will be charged monthly depending on your time on each platform.

Facebook - $0.10 per 1000 impressions

Twitter: $0.20 per 1,000 impressions (if your tweet is on Twitter)

Linkedin - $0.30 for 1,000 impressions if your send out invitations

Instagram - $0.50 Per 1,000 Impressions

Snapchat - $0.60 per 1,000 impressions ($0.40/user)

YouTube – $0.25 per 1000 views

Tumblr: $0.15 per 1,000 impressions of text posts

Pinterest - $0.05 per 1,000 impressions per month

Google + - $0.15-$0.20 per 1 million impressions

Tumblr – $0.15 - $0.20 per 100,000 impressions

Vimeo – $0.20- $0.25 Per 10,000 Impressions

Soundcloud - $0.20 - $0.0.25 for 1,000,000 plays

StumbleUpon - $0.20 -$0.25 per 1 billion pageviews

Digg - $0.20 to $0.25 per 1000 diggs

Reddit - $0.20 - $0.0.25 per 1000 Comments

Wordpress - $0.20--$0.25 per 500 comments

Flickr - $0.20 -- $0.25 per 5,000 photo uploads

What do you need information about print advertising

Print advertising is an effective way to reach consumers. Print advertising is used extensively by companies to promote their products or services. The goal is to get the consumer's attention.

Print ads are usually one-page long. They contain text, images, logos, and any other graphics. You may also find sound, animation, video and hyperlinks.

Here are the main types and classifications of print advertising:

1. Brochures – These are large format printed pieces that are intended to draw people into stores. Brochures often feature eye-catching designs and colorful photos.

2. Catalogues - These are smaller versions of brochures. These are typically sent to customers who ask for specific information.

3. Flyers – These are small pieces made of paper that are distributed at events, such as fairs or concerts. They are generally free but must be paid for if they are handed out at retail outlets.

4. Posters – These are larger versions for flyers. They are displayed on walls, fences, and buildings. They are usually made using computer software programs, which is designed to draw the eye of passersby.

5. Direct mail - These are letters or postcards that are sent directly to potential customers. These are sent to customers periodically by businesses to remind them about their business.

6. Newspaper Ads – These are ads that appear in newspapers or magazines. These ads are often quite long and include both text and images.

Advertising: What is it?

Advertising is an artistic art form. Advertising isn't just about selling products. It's about creating emotional connections between people and brands.

Advertising is about telling stories and using images to communicate ideas.

Communicating clearly and persuasively is key. Also, you must share a story which resonates with your target markets.

This makes advertising different from other forms of communication, such as public speaking, writing, or presentations.

When you create a winning ad campaign, it is creating your brand identity.

And this is how you become memorable. You will be remembered by others.

Statistics

In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)

External Links

facebook.com

How To

How to Make Sponsored Ads On Facebook

Facebook has been one of the most popular social media platforms. It has been estimated that there are 1.79 billion active monthly users worldwide. This number continues to grow every day.

Facebook is free but you must pay to reach your audience. You have the option to use paid advertising options like banners and promoted posts.

Click "Add Platform", under the Apps section.
Click Next, and select Advertising.
Fill out the form and submit it.
After approval you will receive a ClientID and Secret key. You will need to copy them.
and paste the keys into the appropriate fields.
Enter the name of your campaign, and then select the currency.
Click "Begin Campaign".
Follow these steps until you see the first banner. Next, copy the URL to return to your Facebook Page.
Paste your code in the box provided by Facebook.
Click "Save Changes."
Your ad should now be live!
Repeat steps 10 through 12 for each additional banner you want to create.
After you're done, click "Continue". The rest of the process will continue.
Finalize the creation of your ad groups.
Once you're done, click on "View All Ads", to view all of your campaigns.
Click "Remove ads" next to each ad to remove it.
If your campaign is not producing results, make sure you have followed the instructions.
Check the date range of your campaign.
Set your budget accordingly.
Keep your changes safe.
Review the settings for your campaign before clicking "Submit."
Wait for your ads to appear on your timeline.
Bravo for a job well done!
Let's now look at some tips to improve your results.